My boss at Charlie company, asked me to share a storyline for a possible investor/Aquisition pitch. His idea was more for projecting what the company can do. I used the CV-SHV (Customer Value, Shareholder value matrix used in our ISB BMI course). He felt it was too drab and MBA Ish and very well so.
Somehow, it's a plain simple story line which you want to project. It was just one client engagement weaved into a story. You start the company with these 3 people. You get a consulting project for Digital transformation for 2 months. Slowly you exhibit value, and the project expands from 3 to 7 to 20. You add new accounts within the client. In that process you also build technical muscle. There are also those small interactions which happen which lead from one to another e.g. the B2B was shot in the dark, would have happened if were not in Mobility. Also, the way contracts are designed. Sometimes embedding one word makes a difference. But then there is also the market base assets. The client has seen you and knows you that if you are around, you are adding value. It can happen if you are invested in one client.
Then once you have built the tech capabilities you know which the capabilities are to be productized. You productize those capabilities. But the story is all about how one leads to the other. e.g. LWP at alpha, then CDP type at Tango1 , then CDP engagement at Tango 2 with finally a CDP deployment, white labeled DMP in alpha2.
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